Sirani’s Fashion is a reputable African fashion brand in Canada that was created in 2017 by its Owner and Creative Director, Fatim Sylla.
According to her, Sirani’s Fashion was created as a result of the conspicuous dearth of African fashion wear and accessories in Canada as a whole. This challenge birthed the idea to bring affordable and modern African fashion wear and accessories to people who live in Canada, regardless of their ethnicity.
For Fatim, one of the essences of fashion is to add some culture to human life because without culture, the world would be without flavour and without colour. This is why the brand specialises in clothes, head wraps and jewelleries that are distinctively African in texture, style and design.
However, bearing in mind that the world has become a global space, the brand also appropriates some aspects of Western designs and styles in some of its products.
On what impacts the brand hopes to make in several years to come, Fatim reveals that her dream for Sirani’s Fashion is to become a fashion brand that could be found in every household. She says one of her goals is to make African prints as popular as regular Western ones. That is why she is making efforts to expand the brand’s online presence by constantly showcasing her latest products.