Ghana’s National Commission on Culture (NCC) hosted this year’s edition of its Wear Ghana Festival on the 4th and 5th of March. The beautiful event, which took place at the National Theatre in Accra, was its third edition since its inception in 2017. It should be noted that the goal of the event is to promote the use of locally-made textiles and fabrics as well as ensuring that youths with a passion for fashion are gainfully empowered and financially supported.
With “Hy3 Wode3” as the theme of this year’s event, the message is simple: “Wear Your Own”. The NCC collaborated with the Ghana Tourism Authority (GTA), the National Theatre in Ghana, Ghana Textile Production (GTP) and Street Fashion Train (SFT). While delivering her keynote address at the launch of the festival, the Executive Director of the NCC, Madam Janet Edna Nyame, stress the importance of creating and sustaining a national identity through fashion. She encouraged fashion enthusiasts, government officials and other institutions in the country to represent the nation’s rich cultural heritage by adorning local fabrics or materials in their outfits – be it formal or casual.
According to her: “The greatest attraction of a group of people is what they wear, which means we can show ourselves to the world, by what we wear and our infectious Akwaaba smile. Wear Ghana festival has come to stay and our intention to replicate it in all sixteen Regional Centres for National Culture in Ghana and with proper packaging we would be able to attract tourists and corporate entities to buy into it.”
Furthermore, Madame Nyame showered encomiums on the Ghanaian President, His Excellency, Nana Addo Dankwa Akufo-Addo, for always displaying Ghana’s rich cultural heritage through his stylish shirts made with local fabrics. She also commended some members of Parliament and some ministers for following in the footsteps of President Akufo-Addo. The NCC declared its plans to organise an outreach program in some selected second cycle institution between 9th of March and 20th of March, and a Ghana Fashion and Beauty Day program on the 13th and 14th of March, this year.
Also, the Marketing Manager of the GTA, Madam Roberta Dawson Amoah, while delivering a speech on behalf of the GTA’s CEO, Mr. Akwesi Agyemang, placed emphasis on the need for Ghana to stamp her print on the world map through the world of fashion. This, according to her, is necessary to achieve the goals of the ‘Eat Ghana, Wear Ghana, See Ghana and Feel Ghana’ initiative which started in 2017. She also encouraged major stakeholders in the fashion industry to use the festival to their advantage by showcasing their skills and talents in making beautiful outfits from Ghana’s local fabrics.