Afro Fashion Week Milano (AFWM), a fashion event in Italy which is held every year in September, is a brainchild of the Afro Fashion Organisation in Italy. It is an event that is organised with the aim of promoting contemporary African fashion in the diaspora. Talents from different demographics and nationalities partake in the various events hosted by the organisers. These events such as Afro Fashion Week (hosted every September, Afro Walk (hosted every April) and FierAfric (hosted every May) create avenues for new talents to showcase their work and been seen by the international community.
Michelle Francine Ngonmo, the Founder and President of the organisation, and the Afro Fashion team work very hard to ensure that contemporary African fashion is given the attention it deserves, especially in the diaspora where little regard is given to it. More importantly, the organisation is passionate about rewriting the script and changing stereotypes about Africa and Africans using fashion as a means of achieving these goals. In a recent interview with Vogue Italia, Michelle states that: “Africa is not just a pit or a country made of poverty, corruption and commodities for the foreign countries. It is also a place overflowing with cultures, unique textiles, talents, creative minds which needed the opportunity to be explored on an international scale…. With our events I want to give Italy a glimpse inside the #AfricaYouWillNeverSeeOnTV.”
Having already hosted three different events in the past, the fourth edition of Afro Fashion Week, which was held this year in September, featured young talents from Cameroon who dazzled the audience with their beautiful designs and exemplary skills.
Furthermore, working in collaboration with reputable fashion establishments and institutions like Milan Municipality, Sistema Moda Italia (SMI), African Ambassadors, Canclini SPA, ModaCult (Università Cattolica), LABA Douala and Centro Orientamento Educativo (COE), Afro Fashion Milano is surging forward towards its goal of rebranding and redeeming Africa’s image through the world of fashion and its accompanying aesthetics.
Thanks to the efforts of the organisation’s team, brands like Sassape, Nebua, Afroots, Wanki Couture, Ethnic Revival and Djiuje Couture have gained recognition in a highly competitive fashion industry right in the heart of Milan, Italy.