OJOMA IDEGWU – DEARCURVES
Dearcurves was founded in March, 2013 by Ojoma Idegwu. The brand is inspired by curvy women, and was created as a medium to bring an element of African culture with a strong message that curves are beautiful – to the Western world.
In Ojoma’s words: “The brand wholly embodies body positivity and diversity. We are passionate about the notion that ALL BODIES ARE BEAUTIFUL. Our signature aesthetic showcases the fusion of unique premium prints in perfect harmony with Western-inspired textile – to create a streamlined plethora of clothing for today’s discerning plus-size woman.”
Dearcurves has been featured in mainstream fashion publications such as Vogue, Elle, Huffington Post, and Forbes. They were also featured in US hit TV series, Empire, with their products worn by Oscar nominated actresses: Gabrielle Sidibe and Jazmine Sullivan.
Part of the brand’s mission in the next 5 years is to have a broad expansion of the brand on a global scale. Already, the brand boasts of a large clientele base from over 40 countries from different continents in the world and hopes to triple this figure in a few years to come.
Dearcurves‘ founder, owner and Creative Director, Ojoma Idegwu, started her career as a plus-size fashion model. She has been featured in publications such as Vogue, ELLE, Forbes and The Guardian. She is also actively involved with Ufedo, a reputable charity organization which was founded in 2017,. whose mission is to assist women and children through various forms of skills acquisition and self-empowerment programs. Ojoma was born in the southern part of Nigeria but currently lives in the UK where she intends to make an impact on the world around her through African fashion wear for plus-size women.