I’m always extremely happy when I see non-african people using our beautiful African fabrics to designs new products and when these products are even very attractive the mixture is more than perfect. This is the case of Price Ecodesign which attracted my attention some weeks back with their fantabulous bags and I’m glad to present they fresh press release:
Created by “Ecofashiongroup”, the new innovative brand of made in Italy fashion,”Price Ecodesign”, is a very young company that was created in Sicily and decided to remain there. The creative process was developed among the narrow streets of the historic center of Palermo, from the artisan shops, handed down from father to son, to the culture of colors and ancient techniques. With firm roots and a far reaching vision, great sensitivity, and the constant search for beauty and quality, with rich materials that had a previous life, real, sensitive, excellent non industrial, eco-chic objects are made.
Elegance, uniqueness, respect for the environment, tradition, with a vision towards the future, are all integral parts of this new fashion house. “Singular products that originate from our roots – says Laura Latino, managing director of the fashion house – and the old traditions, Italian creativity and excellence: after a careful selection of materials, a thorough search, the whole is amalgamated and interpreted in a modern key, by mixing colors, materials, techniques and, above all, the many different cultures.”
“Price Ecodesign is our new brand that searchs, retrieves, models, transforms and meets quality,”continues Laura Latino. “Busy hands work gorgeous kimonos of pure silk, tartan, fine leathers, kentè, delicate African fabrics that soften military materials from the Cold War years, high Italian tailoring… products that excite and tell a story.” Detail, quality, style. Bags, fashion accessories, designer items, clothing, leather, wood, stone, stories, dreams, once again in circulation, products that are rich in history. The preservation of folk traditions, eco-design, talent and desire for rebirth, contagion and the “magic of the past” are all present. research, sentiment, history, art and rebellion, comes the “sustainable dandy”, a super hero of our times who pays attention to detail and quality, loves intensely, dresses with great personality and above all has a great moral obligation to save the fashion of Made in Italy.
Federico Price Bruno, one of the founders of the Maison, declares: “We recycle, reduce, reuse, highlight and put our designs into circulation. We create designs that respect nature, last and take us back in time, to the age of slowness, the sounds of work, the feeling, taking on, once more, real value and elegance and standing firmly. The “Afro Kelly” bag was created in this way, using a mixture of fabrics and leathers, bright colours and a refined quadrature that is typical of this type of bag. This is why every product is handmade, unique and rich in history, but mostly it is socially and environmentally sustainable. Best wishes to all, have a good year with lots of peace and luck.”
Federico Price Bruno
The Anglo-Sicilian Federico Price Bruno is one of the founders and the creative director of the Maison. He is a designer, environmentalist and animal lover. With a Sicilian father and an English mother, he was impressed and influenced by the “dandy elegance” of farmers and ranchers in the region of Northern England. From here his respect and love for the land soon developed. He moved to Sicily, his fatherland, where he began a new journey of discovery and knowledge. His sensitivity led him to experiment. He participated as an actor in several films. Designer, explorer, dreamer, great lover, like a modern Oscar Wilde, a “sustainable dandy”, Federico is one of the first in Italy with the desire to create sustainable and elegant fashion, close to nature and roots. His love for the rural folk world and farmers is visceral, tying together two apparently distant worlds.
Read more about Price Ecodesign HERE