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Chefchaouen: the Blue Pearl of Morocco

The city of Chefchaouen in Morocco is one of the most beautiful cities in North Africa. Boasting of incredible architecture mostly painted in blue, ‘the ...

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About us

African Fashion Wear (AFW) is where we celebrate and promote African fashion-related contents from top fashion brands, aspiring entrepreneurs and fashion enthusiasts from all over the world. The website was created on the 1st of January, 2012 by its versatile and talented creator and owner, Ruth Akutu Macarthy. Her passion for the beautiful continent of Africa is reflected in her promotion of African vogue, trends, lifestyle and  culture.

African Fashion Wear’s aim is to seek out and showcase beautiful outfits and accessories by notable brands and world class African designers within and without the Black Continent. We act as a bridge which connects  African fashion brands with potential clients/customers. Also, we celebrate exemplary African cultural norms and practices by featuring these on our website.

Ultimately, being proud of our black heritage, we make our contribution to the efforts to portray the Motherland in a positive light via African fashion, esoteric places and events, cultural and traditional practices as well as religious beliefs. It is our intention to present instruct, educate and entertain the world about Africa and what its beautiful people are capable of.

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